So, What Now?
Ready for the Writers Festival? Not sure? Here are a few things to prepare:
If you’re selling physical copies of your book at the event, get your inventory ready to go.
Make sure you bring enough copies. You’ll be assigned a one-third section of a long table so there will be storage space underneath.
If you’re selling your book online, prepare your handouts. Create a flyer or postcard, bookmark or magnet with a url where folks can purchase your creation. A QR code may be helpful, get a free one here.
And remember to have a sign-up sheet. Getting contact information so you can let your buyers know when the next in a series is ready is GOLDEN.
Create some swag! Free swag and/or branded swag you can sell.
Who doesn’t gravitate toward a freebie? Free swag can be items like bookmarks, branded hand sanitizer, magnets, postcards, pens. The key here is inexpensive so you can hand out for free. Something that lets your clients find your website quickly.
Check your local print shop for costs, or head online. Here are a few spots to check for pricing and options, but there are a ton of options out there:
And if you have a hit on your hands, go a step further!
Your characters have a following. Fan clubs. Their own social media presence. LUCKY YOU!
Bring your branded swag so your fans can buy a treasured item. Mugs, t-shirts, calendars, mouse pads, the options are almost endless. Here are a few more swag creation sites:
Transactions and Logistics
Make sure you’ve got a way to accept money. You’ll need PayPal or Venmo or Square or some form of electronic payment and/or enough cash to make change.
For only $20, you are getting two days, five hours each day, to show your product to prospective buyers. Cool, right? Make sure you have someone to cover you if you’re planning to be gone from your place at the table more than 15 minutes. Each person walking by is a potential sale. What a shame it would be if you missed a big one.
And we’ve aleady stated this, but it is worth repeating. Bring a sign-up sheet for your mailing list. Your list is something you build over years. Followers, fans, people who already love your work and would be the most likely to buy your next book. If you don’t have an online mailing list set up yet, mailchimp.com is free.
But My Book Isn’t Ready Yet
How do I publish it? Where do I go? I don’t know what to do next.
Fear not. We feel your pain. If you go through the steps you can still have an onlline version ready for the event. Kindle is just one of the options, but it is the biggest. Here are the steps:
Formatting Your Paperback
Formatting Your eBook